| 1. Analysis |
Business specific key phrases analysis:
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We are doing extensive research for selecting relevant key phrases through which a potential searcher can find and use the site to generate qualified sales lead. Normally, these are the 30 to 40 phrases used by searchers in past on major search engines to locate specific services/products.
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Competition analysis on targeted key phrases at major search engines: Competition analysis of selected phrases on major search engines and directories for top 20 listings. We are taking into consideration phrases count in past 60 days and current competition for each phrase.
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Suitability testing: It is a logical and technical suitability testing of phrases selected for the site. It means that whether selected phrases are relevant or not for specific business.
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| 2. Optimization |
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Evaluation of web presence: It is the first step of optimization process in which we are evaluating your web presence (web site) for overall optimization. Overall evaluation includes priority selection of phrases, navigation and page view etc.
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Deciding pages to be optimized: Based on the content of the pages we decide key phrases accommodation. Generally most important pages of the site should be optimized. (i.e. home page product or service page)
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Placement of key phrases through out web site: Placement of phrases in META tags like title, description, keyword, classification, summary, link text, content of the page, file names etc.
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Writing effective META tags: Writing effective META tags considering behavior of major search engines and directories. META tags includes customize title, description and keyword tags for all important page
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Insertion of META tags on various pages: Documents consisting of META tags that has to be inserted on each page by the website designer shall be send.
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* WORD document consisting of META tags of all pages.
* HTML page (if required) consisting of Style Sheet wherever applicable.
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| 3. Checking |
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Check point testing of optimization: It is required to check all optimized pages considering search engine theme, proximity, density, count and competition. We also check optimized pages as per requirement of major search engine’s spider. |
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| 4. Submission |
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Manual submission to major search engines and directories: All non-paid submission to major search engines and directories. We also perform paid submission to Yahoo, Looksmart, Altavista and Inktomi (the cost of submission would be as actuals borne by the client), only if requested.
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| 5. Monitoring and Fine Tuning |
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Search engine positioning reporting: Monthly search positioning reports for all phrases on major engines and directories where results are expected as mentioned above. It means that we will provide you monthly positioning report for your site.
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Fine-tuning of optimized pages: If required, we will fine tune optimization to achieve desire positions on targeted key phrases.
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Reconsideration of key phrases: If required, we will reconsider list of phrases. It is required to reconsider phrases as competition increases and position goes down.
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